March 1, 2021

Immerse Launches Partnership With EC English

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Immerse has officially closed a deal in partnership with EC English as of March 1, 2021.

As a leader in the global English Language Travel market, EC English has partnered with Immerse to deliver spring, summer, and year-round VR English language learning programs to their remote students all around the world.

"We do not see VR learning as something that will go away when this pandemic is over. Rather, it is transformational in terms of ELT and we are delighted to be part of it from the beginning.”
- Lisa James, Managing Director at EC English

EC English's new VR course advertisement

Christian Rowe, a co-founder of Immerse, shared "this is an exciting moment in the global English Language Teaching market. There has been a huge surge in demand for a learning experience that is more social, engaging, and effective. We've been excited to see which schools step up to the plate and meet the need with the new VR teaching technology that has become accessible. We could not be more delighted to partner with such a cutting-edge institution such as EC English and we can't wait to see the positive change they make in the lives of their students around the world."

As stated in EC's press release announced on the Pie News: 

"Maltese-owned language school chain EC English has revealed EC Virtual Reality Experience to allow learners to acquire English language skills via interactive digital learning.

Initially for young learners aged 11-17, the offer aims to provide a “stimulating and fully interactive” learning environment by use of virtual reality headsets.

“Through the launch of our VR programs, EC is proving how we will not stand still and wait for this pandemic to end and for normality to return,” Andrew Mangion, the company’s CEO, said.

“We are pivoting ourselves into a whole new area, not only for EC, but for the ELT industry.”

In 2020, EC English introduced its EC Virtual platform in response to the pandemic.

Traveling to participate in a full immersion course remains the “optimum way” to learn languages, but the EC VR Experience will sit comfortably alongside EC’s other offers, Mangion added.

“VR offers us an exciting opportunity to enhance the online learning environment,” continued Gillian Davidson, Group Academic director at EC.

The “engaging real-life environments” via the virtual reality “replicate the very communication-based challenges students will face in their daily lives”, Davidson highlighted.

“Students work together in a safe and supportive space to develop the skills and confidence necessary to be successful in the modern world.”

Managing director of the EC Young Learner division at EC, Lisa James, said that the cohort of students the product is designed for have “grown up with technology”.

Snapshot of the Immerse platform being used to deliver a live VR English lesson

“It makes perfect sense to use virtual reality as a learning tool for [11-17 year-olds],” she said.

“At a time when travel is more difficult, it is a fantastic way to truly immerse them in the English language and maximize their learning experience.

“However, we do not see VR learning as something that will go away when this pandemic is over. Rather, it is transformational in terms of ELT and we are delighted to be part of it from the beginning.”

Read the original article published on The Pie News here.

*The PIE hosted a webinar with Immerse and EC focusing on Virtual Reality delivery in English language teaching. You can watch the webinar recording here.

Christian Rowe
Christian Rowe is the Chief Revenue Officer at Immerse. He loves discovering new ways to help people grow, educating markets about new possibilities, and leveraging human-centered, cutting-edge technology to help make new growth happen.

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